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Callaway Golf Clubs - This was a series of storyboard panels I did for Callaway Golf Clubs, via the Concept Farm agency.

I don't get the chance to do storyboards very much, so I really sank my teeth into this job--I love doing storyboards, figuring out how to pace and frame the "story" as effectively as possible.

These boards are for a thirty-second spot, where a bunch of golfers are shocked to see a Big Time Golf Pro walk by, who shows them some new Callaway-brand clubs. The guys ooh and ah, with the spot ending with all of them using the clubs and having lots of fun.

When I do storyboards, I use a sort of hybrid of my standard illustrating style mixed with freehand penciling; they're not necessarily all that pretty to look at but they tell the story, and that's ultimately the most important thing.

   
 
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Estee Lauder - This was another set of boards I worked on via The Concept Farm.

I was asked to provide nine illustrations representing key frames from a How To video using Estee Lauder products, with the agency providing me descriptions of what should be seen in each panel.

Since storyboards don't need to be finished illustrations, just a visual guide as to what the final product will look like, the nine pieces didn't have to look like my regular work. So while there is a generally "realistic" look here, they're obviously a lot rougher and looser than my usual style.

   
 
e:namtab29@comcast.netp: 856.261.2265 • all material © 2012 Rob Kelly